A clear guide, whether you’re raising chicks or adopting mature hens
Not everyone starts with day-old chicks. Some pick up pullets at the market. Others rescue mature hens. Some build the coop first, then ask: “What should I feed them?”
Wherever you’ve stepped into the journey of having backyard hens, feeding doesn’t have to be complicated.
It simply needs to be balanced, appropriate for age, and built on clean, digestible nutrition.
From the outset we design every feed to work in ways that meet all your chicken’s needs. On top of our animal nutritionist-formulated feed you get all certified organic ingredients, no synthetic fillers, and no artificial shortcuts.
It doesn’t get better than that!
If you’re starting with baby chicks
Choose a clean, complete starter that carries them through early growth — Chick Grower Crumble:
– Fine-textured and easy to digest
– Balanced protein, energy and mineral support
– Fully organic — no medication, no pesticides, no antibiotics
– Supports healthy growth from day one through to pre-lay (16–18 weeks)
You don’t need to switch between starter and grower phases — our crumble does both.
It’s ideal for those raising birds from scratch.
If you’re starting with pullets (10–16 weeks)
Your birds are feathered and nearing maturity. This is the tail-end of the growth phase. You can:
– Continue feeding Chick Grower Crumble until point-of-lay (18–20 weeks)
– Begin introducing small amounts of Complete Layer Pellet to ease the transition
– Ensure shell grit and clean water are available daily
Avoid moving to full layer feed too early — it can create calcium imbalances before they start laying.
If your hens are already laying
Switch straight to one of our balanced layer feeds — choose based on your flock’s energy needs, age, or season:
Complete Layer Pellet — Daily foundation feed:
- Suitable for most backyard layers
- Balanced protein, calcium, and energy for consistent production
- Ideal for hens in stable lay or mixed flocks
Egg Booster Layer Pellet — High-performance or recovery periods:
- Enhanced amino acid and calcium profile
- Best for mature hens, winter laying, or post-moult recovery
- Also great for high-yield hybrids or heritage breeds needing extra support
Both are certified organic and can be rotated seasonally or used as needed.
Where Scratch Mix and Forager Grains fit — intentional, enriching, and built for balance
In many backyard flocks, feeding isn’t just a scoop-and-go routine. It’s a system — sometimes involving foraging, kitchen scraps, pasture rotation, or family involvement. That’s where scratch-style feeds and grain blends can shine.
Ultimate Scratch Mix — Complete feed with purpose:
- Organic maize, sorghum, sunflower, soy oil
- Natural calcium and diatomaceous earth
- Built-in organic micro pellet for protein and mineral balance
It provides:
- Complete daily nutrition in a textured format
- Behavioural enrichment to support natural movement
- A flexible option for flocks that forage, slow-lay, or rotate inputs
Use it alone in lower-demand periods or rotate with layer pellets to keep feeding dynamic and aligned with real-world int
Forager Grain Mix — The ideal organic supplement:
- Offers clean, slow-burn energy
- Adds micronutrient variety without synthetic inputs
- Ideal for flocks with access to pasture, scraps, or garden rotation
- Enhances gizzard development through wholegrain texture
Use it to complement a pellet or Scratch base — not to replace it — and always offer shell grit and water alongside.
One clean system. Wherever you begin.
Whether you start with chicks, adopt pullets, or inherit a mixed flock the goal is the same: to feed with clarity and care.
Organic feeding isn’t restrictive. It’s just focused — on clean inputs, clear stages, and real performance without synthetic interference.
Our feeds offer clean, certified organic nutrition for every entry point. From your first feeder fill to your most consistent layers — we’re with you at every stage.
